Have you ever surprised yourself with how awesome/creative/efficient/productive you are? Like you can’t even stop all of the creative juices flowing because you are a human Niagra Falls of good ideas? Like sheer awesomeness is blasting through your fingertips and punishing your keyboard with a burst of typing to record your utter GENIUS? If you’ve ever worried what to write about in a blog, I’m here to tell you that all you need is some caffeine, some nondescript jazz and/or classical music, and a Google Doc.
This week try spending about an hour at a coffee shop (maybe wear your hipster glasses?) and crank out as many ideas as you possibly can into a Google Doc or Evernote. Coffee shop optional, but I know I do my best work in a coffee shop because I think the people behind me will judge me for being on Facebook so I have to prove them wrong and be super productive.
Write down everything your audience could possibly want to know about.
We’re brainstorming here – no idea is a bad idea. Don’t filter yourself. You can always edit later.
Get all your ideas out of your head and into a record: good ideas, bad ideas, innovative plans, new services, webinar topics, etc. ad nauseum.
See, when you’ve got a brain dump to draw from, you will never have to worry again what to write about in a blog post or an email newsletter. You can avoid the midnight panic attacks, the “What the flip am I supposed to write about on my blog this week?” or “I don’t have any good ideas for guest pitches!”. Yes you do! Go check your brain dump.
Go dump out your brain. Clear out some mental space to give your best ideas some breathing room.
I hereby give you permission to make a mess. Create a 1,000 pageexaggeration obvs. document full of random bullet points. Let it be a “living” record that you got back to and edit and add to and revise and tweak. I just made my entire editorial calendar until July by copy & pasting my favorite ideas from my brain dump into Asana. UNTIL JULY!